Instead of interminable HTML pages written by Drew, we developed PHP code to produce his web pages on the fly. We also created PHP code to make it easy to put his items in a database, which could be searched by year, politician, state, and so on.
Want to see buttons featuring Dick Cheney? Looking for presidential candidates from the 70's? No problem -- pages are generated automatically after a database search. The visitor gets what he wants quickly, without slogging through dozens of HTML pages.
Drew never touches the database or even writes HTML any more. Instead, he fills out a few fields in a text editor and uploads that text file to his website.
Our PHP code updates his database, so new items immediately become available to his customers. If it were any easier, Drew might have to downsize himself.